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Wide Format Revenue Projections for P.O.P. Graphics
The market for wide format inkjet printing has grown tremendously over the past two decades. The burgeoning demand for wide format graphics provides commercial printers with opportunities to provide their existing account base with banners, window graphics, P.O.P. posters, wall graphics and hanging signage.
According to Frank Romano of RIT in An Investigation Into Printing Industry Trends (2004), worldwide sales of point-of-purchase advertising were estimated to be greater than $60 billion. At 30% market share, the value of graphics produced using wide format inkjet printers a decade ago (versus other technologies) was approximately $18 billion worldwide.
Today revenues for wide format inkjet printing in the point of purchase market have been projected at $60 billion worldwide in 2014. At 29% of the world market, revenues for point-of-purchase graphics utilizing wide format inkjet technology are estimated at $17.4 billion in North America. Projected sales in Europe are slightly higher.
As the traditional market for commercial printing has declined, many commercial printers have already invested in wide format inkjet printers. Compared to offset presses, the investment in a flatbed UV inkjet press is minimal. The ability to print on banner stock, pressure-sensitive vinyl, rigid substrates as well as specialty films, such as metallized decorative vinyls and synthetic papers has helped enterprising printers grow their business with their current customers.
This article was written by Jim Hingst, Business Development Manager-Technology for RTape Corp. and posted on Hingst Sign Post.