For retailers, getting shoppers through the front door is part of the battle. The next challenge is keeping them there. According to industry studies, within 10 seconds of walking through the door, that shopper decides whether to stay or shop elsewhere. In those precious few moments, the shopper immediately forms an impression about the store based on its appearance. Lighting, cleanliness, color and layout all make an immediate and indelible impression on the shopper. One effective way to give a store interior a facelift is a fresh coat of paint and colorful wall graphics. Read more
Cleaning Laminated Prints
Before you deliver prints to your customers, instruct them on the right way to care for their new graphics. That way they can never say that they didn't know because they were never told.
To clean laminated prints, use a mild, non-abrasive cleaner. The cleaner should be neither strongly acidic nor strongly alkaline. Do not use cleaners with a strong solvent.
In washing the graphics, use a sponge or soft rag. Vinyls are very soft plastics and hard bristle brushes will scratch the surface of the overlaminating films. Use a soft, clean cotton towel to dry the graphic.